packaging

Oude Geuze Boon and VAT Discovery Box.

For the holiday season, the Boon brewery wanted to create something special for their most well-known product, the “Oude Geuze Boon”. A gift box with 2 bottles and a mouth-blown glass included. To protect the bottles at all times - while showing as much of the product as possible - a complex and custom die-cut was created. In terms of design, the brand identity needed to stay untouched, while creating a premium-feel. To create a modern and high-end look in combination with the artisan brand identity, we combined black with their signature “bottle green”.

Oude Geuze Boon

To amplify the craftsmanship, we developed hand-drawn sketches to recreate the top half of the bottle. The same type of sketches was used to illustrate the serving instructions. To add a higher level of finishing, we applied spot varnish in specific areas of the packaging.

VAT Discovery box

“VAT” means “barrel” or “cask” in Dutch and the VAT Discovery Box contains 4 different VAT Geuze beers, which each owe their difference in taste to the specific wooden cask they were brewed in. The VAT beers are often referred to as the ‘champagne of beers’. The dark shades and the sleek design of the packaging reflects their premium nature.

The packaging also includes a tasting manual containing information the brewing processes, pouring tricks and degustation tips. The wooden sides refer to the barrels and the authentic character of the brewery.