From two stories to one direction

A merger or acquisition brings together more than organizations. Brands, propositions, cultures and ways of working come together too.

We help organizations guide that transition at brand level as well. From understanding the existing brands to defining a new brand strategy and rolling it out. So everyone is pulling in the same direction.

Herken je deze zaken?

Culture shock

In a previous merger or acquisition, a culture shock created a divide and several people disengaged.

Two stories

Each organization brings its own story and identity. Without a clear choice, things become fragmented.

Customers drop off

What's misaligned internally finds its way out, and customers no longer feel comfortable with the new situation and walk away.

Three companies merged into Altiro, the benchmark for high-end tent rental. See the full case ↗

Hoe we dit aanpakken

A merger or acquisition is never a goal in itself, but a way to get somewhere. We bring that ambition into sharp focus, and from there define well-founded choices and targeted steps. That builds solid buy-in and a fresh wind that pays off.

Mapping

Clear goals are the foundation of our story. We map what's there and explore where both organizations complement each other, where they overlap and how to make the most of the combination.

Setting direction

Which strategy fits the new organization and its goals? Do we continue as one brand, keep both brands or opt for new positioning? We make well-founded choices to go from two entities to one strong brand story.

Design

A merger doesn't necessarily mean starting over. We decide which strong elements of both brands to keep, where something needs adding and what needs to evolve. The result is an identity that honors what's already there and fits the new story.

Implementation

We guide the rollout of the new brand, internally and externally, and define the steps to get there. From communicating the new story to applying it across every relevant touchpoint.

Wat je krijgt

Elk traject wordt op maat samengesteld. Afhankelijk van je situatie werken we met een combinatie van:

Brand Strategy

Marketingtools

Naming

Digital Design

Brand Design

Impact

Maximize the impact of your new story

Enthusiasm

A strong, unified story creates more than internal buy-in: it builds enthusiasm to help shape the future.

Stability

Clear communication about the new story ensures a smooth transition, internally and externally.

Stronger together

By deliberately bringing the right elements together, we make the most of the existing brand equity of both organizations.

Contact

An outside perspective can bring surprising insights. Get in touch for your eye-opener.

Met sterk ontwerp maken we het verschil voor onze klanten.

Contacteer ons