From complexity to cross-pollination

A clear brand architecture shows where brands can strengthen each other. Strong brand elements, propositions and assets can be shared across entities, without any brand losing its own identity.

The result: more coherence and more value from your existing brand portfolio.

Herken je deze zaken?

Complexity

Your own people and marketing partners constantly have to juggle different brands and assets.

Missed synergy

Your entities operate separately, without making use of what they have in common.

Rising costs

Unclear relationships between your brands cause confusion and hurt your sales.

For Dematra, we developed a brand integration plan for acquisitions. See the full case ↗

Hoe we dit aanpakken

We map the current situation, decide where we want to go and translate those choices into a clear brand architecture. From strategy to design and implementation, we build step by step toward a structure that works today and is ready for tomorrow.

Mapping

We bring together all brands, entities, propositions and existing identities. We analyze how they relate to each other today and where there's overlap, confusion or opportunity.

Roadmap

We turn the choices into a concrete plan. A House of Brands, a Branded House, or something in between? We create a clear overview of the current situation and a plan for future integrations.

Design

Where needed, we translate the chosen architecture into a fitting brand identity and visual structure. That makes clear not only how the brands relate to each other, but also how that looks.

Implementation

After theory comes practice. We guide the rollout of the new brand architecture from A to Z: from adapting and developing assets to defining roles and drawing up clear guidelines.

Wat je krijgt

Elk traject wordt op maat samengesteld. Afhankelijk van je situatie werken we met een combinatie van:

Brand Strategy

Marketingtools

Naming

Digital Design

Brand Design

Impact

Build brands that strengthen each other.

Overview

A clear brand architecture gives your people and partners a clear framework and targeted tools to communicate.

Cross-pollination

By connecting brands where possible and differentiating them where needed, we create more commercial clout.

Efficiency

Less duplicated work, more impact. By combining brands, assets and resources smartly, you get more out of what's already there.

Contact

An outside perspective can bring surprising insights. Get in touch for your eye-opener.

Met sterk ontwerp maken we het verschil voor onze klanten.

Contacteer ons