Wherever you drive on Flemish roads, you'll come across Dematra. We gave this icon, in the middle of rapid expansion, a clear brand architecture and a fresh, professional brand that sets it up for further growth in a changing market.
Where we made the difference
Brand Design
Brand Strategy
Digital Design
Motion Design
Print Design
Dematra's long experience in logistics was combined with a future-focused brand strategy. We redrew their iconic typographic logo, hand-painted on trucks for years, and created a consistent, modern version that strengthens their recognizability and professionalism.
We built a future-proof brand architecture that's ready to grow with them, including a roadmap showing how future acquisitions can be integrated into the Dematra brand step by step. Around the iconic logo, we built a modular system designed to work across every touchpoint: a grid based on the Dematra symbol that suggests movement and radiates energy, even in print. All documented in a clear brand guide, ready for tomorrow.
Technology is everywhere, but it's the dedication of the people at Dematra that makes the difference. “We never wanted to be the biggest, just the best,” says CEO Geert De Jaeger. The series of images of enthusiastic employees underlines that constant drive and strikes a perfect balance with the impressive figures on the fleet and warehouses. We carried that same energy through to the website, creating a digital environment that feels like Dematra itself: forward-thinking, technically strong and always on the move.
Half a century of Dematra: a milestone to pause at, but above all a moment to look ahead. Customers, suppliers and employees were invited to raise a glass to this special anniversary. An event with a nod to the past, but above all bursting with ambition for the future. Designed in true Dematra style: subtle, dynamic and with a clear link to technology.
In a company that's constantly on the move, looking back feels a little unnatural. So under the title “50 Years Fast Forward,” we created a magazine in which employees and key industry figures share their view on the next 50 years of transport and logistics. Strong interviews, striking portraits and a cover illustration by Xavier Truant reinforce Dematra's status as a pioneer in the industry.
Ready to look ahead too? With Hunt, you build a brand that's not only strong today, but ready for whatever tomorrow brings. Because if you want to move forward, you need a brand that keeps up.
