BUF in Heule is a restaurant for true meat lovers, where everything revolves around the quality of the products on the plate and the company at the table. Hunt was involved from the start to visually translate the concept into a clear and recognizable brand.
Where we made the difference
Brand Design
Digital Design
Print Design
BUF is built on the simple yet powerful vision of chef Thijs Clinckemaillie: good meat, good wine, and a table full of people enjoying them together. That clarity immediately appealed to us. The interior, styled like a classic Parisian bistro, exudes a timeless warmth, and we wanted to capture that feeling in a contemporary brand.
Photography is arguably the most important tool for capturing a restaurant's atmosphere. Together with Laurence Vander Elstraeten of Buro Bonito, we defined a photographic style that perfectly conveys what dining at BUF feels like: warm conviviality in a classic yet relaxed setting.
We also developed an identity with classic typography, a distinctive ox-head monogram, a deep wine red as the primary color, and close attention to quality materials and printing techniques. Across the website, signage, menus and other print applications, we kept that line consistent in every expression. And the deceptively simple tagline “Vlees, wijn, gezellig samenzijn.” (Meat, wine, good company.) distills the entire concept to its essence.
Not every strong brand starts with a complex story. Sometimes it's simply a chef with a clear vision and a product that speaks for itself. By sharpening that essence and carrying it through consistently, a brand like BUF finds its unique character. Have an idea that's ready to make a stronger impression? We'd love to hear about it.
