DBG Architects & Engineers, formerly D’ Hondt Beyens Goesaert, is a Kortrijk-based architectural studio specializing in offices, industry, and the public sector. They approached Hunt to present both themselves and their impressive projects to the outside world with equal clarity and confidence.
We started with a brand strategy process that brought focus and sharpened their positioning. The name change from Bureau D’Hondt Beyens Goesaert to DBG Architects & Engineers marks a deliberate shift: from individual partners to a collective of experts in architecture and civil engineering.
DBG looks at architecture through Vitruvius's lens: every building must be ‘solid, useful & refined’. This threefold principle is not only their working philosophy, but also how their projects should be presented and understood: stability, functionality, and refinement. These are therefore the three principles we highlight in the new brand.
The new Webflow website was conceived as a rational and clear framework for their projects. No clutter, just structure. Each case study is structured around the core principles of ‘solid, useful & refined’, allowing visitors not only to see what DBG builds, but also to fully understand the how and why. We took it a step further and collaboratively developed a script that helps them to communicate smoothly and consistently about their projects across various channels.
Strong projects deserve an equally strong framework. Do you work in an industry where expertise and complexity converge? Then a well-thought-out brand strategy is not a luxury, but a lever to showcase leadership through your brand.
