DBG Architects & Engineers, formerly D’Hondt Beyens Goesaert, is a Kortrijk-based architecture studio focused on offices, industry and the public sector. They approached Hunt to present themselves and their strong projects to the outside world with equal clarity and confidence.
Where we made the difference
Brand Strategy
Brand Design
Digital Design
Print Design
Marketingtools
We started with a brand strategy process that brought focus and sharpened their positioning. The name change from Bureau D’Hondt Beyens Goesaert to DBG Architects & Engineers marks a deliberate shift: from individual partners to a collective of experts in architecture and civil engineering.
DBG looks at architecture through the lens of Vitruvius: every building should be “solid, useful & refined.” That threefold principle is not only their working philosophy, but also how their projects should be told and understood: stability, functionality and refinement. So those are the three principles we bring to the fore in the new brand.
The new Webflow website was conceived as a rational, clear framework for their projects. No clutter, just structure. Each case study is built around the core principles “solid, useful & refined,” so visitors not only see what DBG builds, but also understand the how and why. We went a step further and co-developed a communication script that helps them talk about their projects smoothly and consistently across channels.
Strong projects deserve an equally strong framework. Do you work in an industry where expertise and complexity converge? Then a well-thought-out brand strategy is not a luxury, but a lever to showcase leadership through your brand.
