Founded in 1923, Emaillerie Belge is the last remaining maker of enamel signs in the Benelux. They're an icon of the Belgian graphic industry, with world-famous work for brands like Orval, Spa and Michelin. They asked us to give their brand a new look. Our goal? Embrace their history while getting them ready for a new generation of makers.
Where we made the difference
Brand Design
Digital Design
Brand Strategy
Emaillerie Belge stands at the intersection of craft, art, and design. Their craftsmanship and the durable quality of enamel have recently been rediscovered by top designers and artists. We needed to translate this unique position into a brand that claims both their historical status and their new, creative future.
We opted for an elegant, timeless brand identity that puts their colorful work center stage. The “Rader” typeface references their history as a maker of street signs, while a powerful monogram gives them the status they deserve. This visual identity, paired with a sleek website and a new approach to online communication, strengthens their position as a unique player in the Belgian design world.
At Emaillerie Belge, tradition and innovation come together in a unique, iconic brand. Working in a field where history and future meet? Let's bring that story to life together.
