Otur is a Belgian design brand that values timeless design and local craftsmanship above all else. Hunt was brought in from the start to create a strong brand narrative: from strategy and naming to logo, website, and packaging.
Otur's lamps embody timeless simplicity. Each component is handcrafted in Belgium: a turned wooden base and a lampshade made from locally produced linen. No two lamps are identical, which is what makes Otur so authentic.
The shapes and textures of the lamps inform every detail of the branding. The lamps' top-down view inspired the custom wordmark, and their iconic silhouettes are also reflected in the visual identity. The website and packaging reinforce the sense of quality, care, and timeless design.
At Otur, attention to detail doesn't stop with the lamps themselves. For the packaging, we created a concept that exudes the same quality. Every element is designed not only to protect but also to convey the story of Belgian craftsmanship and timeless design.
Otur demonstrates how a strong brand narrative can elevate a product into something timeless. Are you working on a unique project that brings together craftsmanship and design? We'd love to hear your story.
