Specter, the company behind the cutting edge Specter 1 speed pedelec, came to us to design a new site and digital brand when they launched their Long Range model. Apart from their logo, no brand assets were set in stone, so we were free to create a minimalist corporate identity that mainly focuses on the progressive design of the bike. The subdued typography emphasizes the technical ingenuity of the e-bike, and the atmospheric photography immediately shows that the Specter 1 is not just another speed pedelec. On the website, in the online configurator, on social or in ads, we put the features and design of the Specter 1 at the forefront everywhere. Rethink the speed pedelec.

Specter creates the most cutting-edge speed pedelec on the market. To amplify the launch of their Long Range model, they approached us for a new website and digital brand. Rethink the speed pedelec.

Where we made the difference

A technologically advanced bicycle needs an equally impressive online presence, so we built a site where you can fully configure and order your own Specter. Evocative photography, sleek 3D renders, and understated typography immediately make it clear that the Specter 1 is not just another e-bike.

Are you looking to create a brand experience that perfectly complements your product's innovation, just like Specter? We're here to help you craft your digital presence, ensuring your brand instantly stands out and makes the right impact.

Case coming soon!

Credits & thank you

Photography: Sean Van Echelpoel

3D Renders: Specter

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