Specter makes the most cutting-edge speed pedelec on the market. For the launch of their Long Range model, they came to us for a new website and digital brand. Rethink the speed pedelec.
Where we made the difference
Brand Design
Digital Design
Marketingtools
Apart from their logo, nothing was set in stone yet, which left us free to build a minimalist identity that puts the bike's design front and center. A technically ingenious bike deserves an equally ingenious online presence: a site where you fully configure and order your own Specter. Atmospheric photography, sleek 3D renders and understated typography make it instantly clear that the Specter 1 isn't just another e-bike.
An innovative product deserves an online experience that's just as forward-thinking. Product ready, but your digital presence isn't? Let's talk.