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Website and digital brand for Specter, maker of the Specter 1 speed pedelec: a minimalist identity and a configurator to build and order your bike.

Specter makes the most cutting-edge speed pedelec on the market. For the launch of their Long Range model, they came to us for a new website and digital brand. Rethink the speed pedelec.

Where we made the difference

Apart from their logo, nothing was set in stone yet, which left us free to build a minimalist identity that puts the bike's design front and center. A technically ingenious bike deserves an equally ingenious online presence: a site where you fully configure and order your own Specter. Atmospheric photography, sleek 3D renders and understated typography make it instantly clear that the Specter 1 isn't just another e-bike.

An innovative product deserves an online experience that's just as forward-thinking. Product ready, but your digital presence isn't? Let's talk.

Credits & thank you

Photography: Sean Van Echelpoel

3D Renders: Specter

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