Ubike is a brand-new bike retailer with a surprising twist: customers don't go to the shop or workshop, the service comes to them. For their launch, we dove into the strategy with them and got the brand story rolling from the very beginning.
Where we made the difference
Brand Design
Brand Strategy
Digital Design
Marketingtools
Motion Design
Print Design
Ubike wants to get you on your bike and keep you there. What appealed to us? They don't think in terms of bikes, but in terms of freedom. No more detours to the bike shop; Ubike flips the script: they come to you to repair your bike. This fresh perspective on mobility also formed the starting point for their brand identity.
Based on a clear positioning, we deliberately chose images that show how it feels to cycle, not just what a bike looks like. The visual style is dynamic, clear, and approachable. Everything embodies what Ubike stands for: speed, simplicity, and hassle-free service.
We translated the brand identity into every customer touchpoint for Ubike: from a user-friendly, intuitive website to clever taglines that instantly convey Ubike's essence. The social media templates, advertisements, and tone of voice also exude the same smooth, approachable style. Everything aligns perfectly, and you can feel it.
Are you at the start of a new brand in mobility, service, or the circular economy? Let's explore together how we can get your story as close as possible to your customer. Just like we did for Ubike: without detours.
