Hunt was brought in for the launch of a brand-new bicycle retailer with a surprising twist: at Ubike, customers don't go to the store or workshop themselves; instead, they receive service at home. We immersed ourselves in the strategy and helped develop the brand story from the ground up.
Ubike wants to get you on your bike and keep you there. What appealed to us? They don't think in terms of bikes, but in terms of freedom. No more detours to the bike shop; Ubike flips the script: they come to you to repair your bike. This fresh perspective on mobility also formed the starting point for their brand identity.
Based on a clear positioning, we deliberately chose images that show how it feels to cycle, not just what a bike looks like. The visual style is dynamic, clear, and approachable. Everything embodies what Ubike stands for: speed, simplicity, and hassle-free service.
We translated the brand identity into every customer touchpoint for Ubike: from a user-friendly, intuitive website to clever taglines that instantly convey Ubike's essence. The social media templates, advertisements, and tone of voice also exude the same smooth, approachable style. Everything aligns perfectly, and you can feel it.
Are you at the start of a new brand in mobility, service, or the circular economy? Let's explore together how we can get your story as close as possible to your customer. Just like we did for Ubike: without detours.
