Brothers Kwan-Juk and Kwan-Hi wanted to open a street food spot that had nothing to do with the classic Chinese restaurant. We joined them from the very start and helped shape their concept, from the name to the facade.
Where we made the difference
Brand Strategy
Brand Design
Naming
Digital Design
Print Design
Signage
Everything served in a bowl: together with the brothers, we developed that idea into the core of the concept. It makes Asian fusion playful, modern and instantly approachable, and gives Bowls its own face in the street food scene of Kortrijk and Bruges.
When the idea came up to serve everything in bowls, we suggested tying the name directly to it. The concept is the name, and the name is the concept. For the facade, we went with an oversized logo, a nod to the bustling street food markets of Asia.
A strong hospitality concept often starts with one clear idea. Got a concept that's still looking for a name and a face? We'd love to think it through with you.
