The Mini Story, a webshop for sensory, educational, and open-ended toys, approached us after an acquisition with the request to translate their story into a new, fresh identity. We helped them communicate their inspiring mission strongly and consistently.
What attracted us was their genuine belief in play as an engine for growth. To quote them directly: "Fun is the engine behind everything, and from there, learning happens almost naturally." Fostering that playful curiosity is the common thread in the products they sell, and also the strategic pillar we've consistently applied across the board: in typography, color, imagery, animation, web design, social media, ... And thus also in their new mascot: a small, fluffy creature with an inquisitive gaze that symbolizes the playful way children discover their world.
We also extended the same philosophy to the other elements of their identity. For the typography, we chose two typefaces that offer a striking contrast: A bold and rounded typeface symbolizing fun and enthusiasm; and a more classic, rather refined typeface that embodies the brand's self-aware, learning character. Together, they create layouts that are both playful and inspiring.
Illustrations are also a key element within The Mini Story's brand universe. Not everyone is familiar with the terms "open-ended" and "sensory" toys, and the illustrations help to visualize these concepts accessibly. Furthermore, they help define The Mini Story's unique brand, and they are a welcome element for instantly injecting a generous dose of fun and enthusiasm.
With this comprehensive rebrand, we ensure that The Mini Story can tell their story and mission at every touchpoint, in their unique way. At Hunt, we love nothing more than helping brands build their own "brand world" in this way. Intrigued? Let's discover new worlds together.
