The Mini Story, a webshop for sensory, educational, and open-ended toys, approached us after an acquisition with the request to translate their story into a new, fresh identity. We helped them communicate their inspiring mission strongly and consistently.
Where we made the difference
Brand Strategy
Brand Design
Digital Design
Marketingtools
Motion Design
What drew us in was their genuine belief in play as an engine for growth. In their own words: “Fun is the engine behind everything, and from there, learning happens almost by itself.” Sparking that playful curiosity is the common thread in the products they sell, and also the strategic pillar we carried through everywhere: typography, color, imagery, animation, web design, social media... and their new mascot, a small fluffball with an inquisitive gaze that symbolizes the playful way children discover their world.
We carried the same philosophy through to the other elements of their identity. For the typography, we chose two strikingly contrasting typefaces: a bold, rounded one that stands for fun and enthusiasm, and a more classic, refined one that embodies the brand's confident, curious character. Together, they create layouts that are both playful and inspiring.
Illustrations are another key pillar of The Mini Story's brand universe. Not everyone is familiar with terms like “open-ended” and “sensory” toys, and the drawings help make these concepts easy to grasp. They also help define The Mini Story's unique brand, and they're a great way to instantly inject a healthy dose of fun and enthusiasm.
With this all-encompassing rebrand, The Mini Story can tell its story and mission at every touchpoint, in its own unique way. At Hunt, we love nothing more than helping brands build their own “brand world” like this. Intrigued? Let's discover new worlds together.
