Unwrap is the festival where the world of digital entertainment comes together. From conferences and workshops to live shows and esports tournaments, this event, organized by DAE and Wilde Westen, called for a striking, dynamic visual identity.
Where we made the difference
Brand Design
Digital Design
Brand Campaign
Signage
Motion Design
Unwrap's focus is interactive entertainment, which immediately inspired us to create a playful, interactive brand. Bright colors and lively shapes clash, bump and move against each other, both digitally and in print, just like the creative energy at the festival itself.
We developed a visual concept that seamlessly reflects the festival's energy. We designed the identity so the organization could run with it themselves, backed by a set of clear guides and tools. A digital feel that works both online and offline.
Unwrap shows how visual identity goes hand in hand with experience. Looking for a brand that never sits still, online or off? We'd love to make it happen.
