Value Square is an asset manager with a strong focus on value investing and personal relationships. They asked us to reposition their brand and translate that unique combination into a powerful new identity.
Where we made the difference
Brand Strategy
Brand Design
Digital Design
Marketingtools
Print Design
The combination of rational financial expertise and close client relationships is what makes Value Square unique. The challenge: bringing that apparent contradiction — numbers and people — together in a recognizable brand identity that radiates both trust and expertise.
The answer was in the name. We made the “square” the central concept of the rebrand: squares connect economies and people, just as Value Square brings together numbers and personal interaction. We carried that metaphor through the entire visual style, for a look that strengthens their position in the financial world.
Sometimes the strongest concept is right in front of you, even in your name. Looking for an identity that tells your story as clearly as your numbers do? Let's talk.
